Project: Received GTM Strategies to Gain Competitive Advantage
Client Brief
Bosch Group, a global leader in technology and services, focuses on automation, electrification, digitalization, and sustainability.
Client Objective
- Assess current market sizing, customer journey, and competitor profiles in the ASEAN automotive aftermarket.
- Devise go-to-market (GTM) strategies for entry into the ASEAN marketplace.
Solution Proposed
- Demand Analysis: Provided comprehensive understanding of the ASEAN automotive aftermarket.
- GTM Strategy Roadmap: Developed strategies covering marketing, pricing, and product approaches for market entry.
Derived Outcome
- Forecasted automotive aftermarket size based on components, vehicle types, sales channels, and regions.
- Estimated segment contributions to inform entry strategies.
- Delivered exhaustive company profiles and heat map analysis of major players.
- Proposed novel strategies for market penetration.
