Project: Identified Popular Features Demanded by End Users
Client Brief
SAP, a global leader in enterprise applications, sought insights into the competitive landscape of lease administration software.
Client Objective
- Benchmark key players in the global lease administration software market.
- Identify top competitors and analyze head-to-head (H2H) competition for SAP.
Solution Proposed
- Due Diligence: Delivered detailed company profiles covering financial performance, product offerings, pricing models, and strategies.
- Feature Benchmarking: Compared functional and non-functional features of SAP’s software with competitors.
- Consumer Survey: Gathered insights on user demands, challenges, and potential areas for product enhancement.
Derived Outcome
- Identified popular features and integrations demanded by end-users.
- Recommended add-ons to SAP’s existing offering based on survey insights.
- Provided actionable strategies to enhance product competitiveness
