Project: Identified Growth Opportunities in Both B2B and B2C Markets
Client Brief
Epson India, a leading technology provider, aimed to assess demand for projector screens across B2B and B2C industries.
Client Objective
- Determine total market demand for projector screens.
- Analyze consumer sentiments toward Epson products and adoption patterns.
Solution Proposed
- Customer Survey: Conducted CATI and CAWI surveys to understand product preferences, installed base, and customer experience.
- Field Research: Gathered data on brand share analysis and consumer preferences under various price segments.
Derived Outcome
- Delivered insights into customer demand and sentiment analysis.
- Recommended strategies to enhance adoption and market share in targeted segments.
