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Project: Discovered Strategies to create Energy-efficient Vehicle Tires

Client Brief

Client Brief

The California Energy Commission aims to reduce energy costs and promote environmental sustainability through green initiatives.

Client Objective

  • Identify eco-friendly vehicle tire models for passenger cars, vans, buses, and trucks.
  • Recommend green tire options for Original Equipment Manufacturers (OEMs) and aftermarket providers.

Solution Proposed

  • Demand Analysis: Conducted market assessment in terms of revenue and volume by maker and model across different regions.
  • Competitor Intelligence: Benchmarked tire models across manufacturers and shipment data to identify high-demand models.
  • Industry Outlook: Analyzed vehicle model trends, regulatory landscapes, and tire procurement patterns.

Derived Outcome

  • Recommended the top 10 tire models contributing to over 55% of the California market.
  • Assisted in testing these models to promote cleaner environments and enhance societal benefits.

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