Project: Devised Go-To-Market Strategy for Communication Service Providers in the Philippines
Client Brief
GMS, a Switzerland-based global communications solutions provider, focused on expanding into the Philippines.
Client Objective
- Develop a go-to-market strategy for communication solutions in the Philippines.
- Understand the local market landscape, including demand, penetration, and market dynamics.
Solution Proposed
- Market Potential Assessment: Analyzed the local landscape, including end-user preferences, market penetration, and enterprise spending patterns.
- Strategic Recommendations: Provided strategies for market entry, product positioning, pricing, and partnerships.
Derived Outcome
- Identified target enterprises, pricing structures, and product focus areas.
- Recommended strategies for penetration into CPaaS, chatbots, and AI-powered solutions.
- Supported the client in achieving a structured market entry
