Project: Delivered Report with Demand Analysis for Premium Headphones and DAC Market
Client Brief
Harman, a global leader in connected products and solutions, sought insights into the premium headphones and DAC market.
Client Objective
- Understand current and future market size for premium headphones and DACs.
- Formulate business strategies specific to premium audio products.
Solution Proposed
- Demand Analysis: Conducted regional and country-specific analysis for smart, wired, and wireless headphones.
- Pricing Analysis: Examined consumer preferences, brand share across price segments, and competitive trends.
Derived Outcome
- Delivered a 10-year forecast for the premium headphones and DAC market.
- Identified opportunities in different price segments.
- Provided recommendations on business strategies and product positioning.
