Project: Analyzed Opportunities for CPaaS Providers in Emerging Markets
Client Brief
Infobip, a global leader in omnichannel communication, sought to explore opportunities in emerging ASEAN markets.
Client Objective
- Assess opportunities in emerging economies like Singapore and the Philippines.
- Develop a market-entry strategy for Communication Platform as a Service (CPaaS) offerings.
Solution Proposed
- Demand Analysis: Conducted market assessments by revenue and volume to identify segment-specific opportunities.
- GTM Strategy Roadmap: Recommended strategies for product positioning, pricing, marketing channels, and business models.
Derived Outcome
- Identified market opportunities and gaps in ASEAN regions.
- Delivered a roadmap for successful market entry and competitive positioning.
- Recommended strategies for expanding product offerings and customer base
