Consumers like video content because it is simple to digest, fun and engaging, and advertisers like it because it can offer potentially huge return on investment (ROI) across several platforms.
Any content format that contains or includes videos is video content. Vlogs, animated GIFs, live videos, customer testimonials, filmed presentations and webinars are common types of video material. Video is no longer just one piece of brand’s overall marketing plan. It's central to brand or business outreach and campaign efforts of business or brand’s social strategy. Video content is accessible to anyone with internet access, both to watch and to produce. Although there is definitely a trend on a professional level for higher quality content, everyone can jump onto their laptop in less than an hour and make their own video.
However, consider reaching out to a professional if you find it difficult to produce video content that evokes emotion. They can create a video marketing campaign that'll most likely turn the viewers into content consumers. They have the knowledge of all the necessary elements to be incorporated, leaving no stone unturned.
Suppose you’re worried about the price; it's easy to find digital marketing packages that fit your budget. Most professional video content creators offer great services at affordable prices. These packages tend to cover the mapping of your strategy and script, the shooting of the video, and the editing where music and other effects will be added.
Video Content Marketing
Video content marketing uses videos to promote and advertise a product or service, improve interaction on digital and social platforms, educate customers and consumers, and is a new way of reaching the audience. It helps to generate leads, increase the traffic on websites, and directly increase sales.
Video content marketing is a modern marketing technique that adopts the concept of creating and sharing important and consistent video content to gain interesting, fascinating and professional leads from the targeted audience. This quality video content helps with establishing a credible brand. This results from using videos to deliver information that helps in connecting the brand with the target audience.
Video content marketing is also essential for SEO. Having video content will increase the time spent by audiences on your site. And, by having at least one video, you can easily multiply your chances of ranking higher on search engines. For instance, you can create a video based on the topic you've written about on a particular page.
As a result, video content has become a popular choice among all types of content meant to engage users. The way it boosts brand visibility and growth is undeniable, making it an important marketing tool.
Marketers need to pay attention to how their videos rate, how many people follow them, how many people watch their videos in today's digital marketing environment, because before taking any action, many people prefer time-saving methods to read, shop or visit.
Demand for online video is going up. For instance, according to Google, in 2019, 60% of American consumers would rather watch video over live TV. Furthermore, according to same source, since 2015, consumers aged 18-49 are spending 74% more time on YouTube in 2020.
More and more video content is watched now than ever before. For instance, according to Statista, in 2018, 85% of all internet users in the United States watched online video content monthly on any of their devices.
Demand for Video Content
Demand for video content is increasing and is not just limited to entertainment purposes. With the increasing demand for video content, many industry influencers are proactively creating various types of video content in order to satisfy the rising consumer demand. Video content has considerable demand as people are more likely to pay attention to it. A good way to go is for companies to access some of the audience's video time. For instance, according to Hubsoft, an American developer and marketer of software products for inbound marketing, sales, and customer service, in 2018, 54% of consumers wanted to see more video content from a brand or business which they supported. According to Google, before making a purchase, people watch videos to see products, to learn how others have used them to find out more about a product they are interested in and to find trustworthy customer feedback.
Video content is a powerful marketing tool. It's no wonder that such a large percentage of marketing professionals claim to use videos as marketing tools with the growing demand for video content. Marketing professionals trust the ability of video content to enhance customer experience and increase brand confidence. It's no wonder that such a large percentage of marketing professionals claim to use video as a marketing tool with the growing demand for video content. Marketing professionals trust the ability of video content to enhance customer experience and increase brand confidence. According to Hubsoft, in 2019, 97% of marketers claimed that videos helped customers understand products. Furthermore, according to Wyzowl, an Animated Explainer Video Company, in 2019, 87% of marketing professionals used videos as marketing tools.
Video marketing is commonly used by businesses to increase their revenue, create brand recognition and customer’s confidence, keep their current customers updated, and reach potential customers. Instagram, Twitter and Facebook are the sites most widely used by advertisers to upload social media marketing videos and video advertising. One explanation why video marketing is preferred as a marketing tool is because of its ability to illustrate anything in a visual way that consumers want. Among end users, tutorials or explanatory videos are commonly accessed.
- According to Wave.Video, a video marketing platform , in 2019, 72% of marketers used videos to raise brand awareness. Furthermore, 66% of marketers used videos to generate sales, and 64% of the marketers used videos to increase social media community.
- According to Wyzowl Animated Explainer Video Company, in 2019, 78% of marketers said that video marketing increases their return in investment (ROI) and other extensive amounts of data mining and analytical analysis go into performing the most imperative of digital marketing strategies.
- According to Wyzowl Animated Explainer Video Company, in 2015, only 33% marketers considered video content a powerful tool. However, in 2020, 92% of marketers considered video content an important part of their marketing strategy.
Online video consumption is increasing rapidly, and the average consumer would spend half as much time watching online videos as they would spend watching traditional television. This rapidly expanding audience is driving demand growth from advertisers, which in turn, is making online video the fastest-growing digital medium through advertisement spending.
- According to Limelight, a premier content delivery network (CDN) service provider, in 2019, users spent a weekly average of six hours and 48 minutes watching online videos which was 59% more than 2016.
- According to Zenith technologies, a Digital Transformation Solutions provider, an individual spends 84 minutes a day watching online videos. Furthermore, it is estimated that an individual will spend 100 minutes every day watching online videos by 2021 which is 19% increase as compared to 2019 record.
Video content is entertaining as well as an essential part of the decision making process for customers. According to Animato, a cloud-based video creation service, in 2018, 73% of consumers claim that they have been influenced by a brand’s social media presence when making a purchasing decision. For instance, if a person wants to buy any product, he/she will first check out all the video reviews, unboxing videos, how the influencers give reviews to a particular product as they compare the particular product with another product which is of different brand. According to Animato, in 2018, 68% of people used YouTube to make purchase decisions. According to Wyzowl, in 2018, after watching the brand's video, almost eight out of ten users bought a piece of software or app.
Video marketing is used as a lead generating channel. According to Optinmonster, a lead generation software, in 2019, marketers get 66% more qualified leads per year. Furthermore, marketers also achieve 54% increase in brand awareness. Thanks to the video content on social media, 93% of advertisers believe they've landed a new client. The quality of education that videos offer can be attributed to the improved lead quality. Customers not only gain confidence in businesses, they are also able to educate themselves through immersive visuals about the organization or their product.
One of the reasons for this high social media usage is the increasing utilization of smartphones, which is making social media easily accessible no matter where the user is. Some social networking networks are either available or have been designed for mobile browsing as mobile apps, making it easier for users to reach their favorite pages while travelling. The usage of social media around the world is ever-increasing. According to Emarsys, an Omni channel Customer Engagement Platform, in 2019, there were 3.5 billion social media users across the globe, which was almost 45% of the global population.
Brand Awareness with Video Content
Video marketing on social media channels is one of the main reasons to increase brand awareness and customer engagement. Many social media channels use videos as marketing tools. According to Wyzowl, in 2020, YouTube is the most popular social media site on which videos can be published by marketers. Almost nine out of ten (88%) marketers say they are planning to do YouTube video marketing. Even on Facebook, 76% of marketers plan to do video marketing on the platform. LinkedIn is the third most popular social media platform for video marketing. 66% of marketers used video content on LinkedIn in 2020.
There is a vital role of video content for the rise in internet traffic. According to Cisco, an American multinational technology conglomerate, by 2022, 83% of global internet traffic will occur due to video downloads and streaming which is an 88% increase from 2017.
Video is one of the world's most common types of format, and the reality is that it is unlikely to go anywhere soon. And it makes perfect sense since we crave for connection and personality in an impersonal digital world. Not only is video enjoyable, it is also one of the best ways to get closer to the target and give them a real glimpse of what a company is doing for its customers. The trick here is to think beyond benefit and product and give customers an insight into a company’s philosophy, or share or give some useful details about an interesting case. The more they understand a company’s positives, the more likely it is that they will stick around.
