Aromatherapy is gradually becoming a popular tool to reduce anxiety and improve mood. Its growing popularity is wooing more businesses into this industry and encouraging established players like Symrise to develop new essential oil blends and diffusers.
A recent development shaking up the aromatherapy industry is the creation of novel essential oil blends and advanced aromatherapy diffusers. Companies like doTERRA are creating new essential oil blends that offer multiple health benefits. For instance,
In October 2023, doTERRA launched four new health and wellness products. These include an omega-3 fatty acids supplement, a nutrient complex drink, and two Frankincense essential oil products. The new essential oil blends are made to support overall well-being, improve immune function, and promote relaxation.
In January 2024, VOYA launched three unique essential oils (Lift, Rest, and Zest) for aromatherapy. The new organic oil blends are centered around supporting well-being. They are designed to provide various health benefits, including improving mood and reducing stress.
In June 2023, Edens Garden introduced two new limited-edition essential oil blends (A Laveeder Day and A Happy Day) to celebrate its 14 years of excellence. A Lavender Day is intended to create a tranquil atmosphere. A Happy Day is a mood-boosting blend designed to reduce stress and improve mood.
In April 2024, Symrise introduced Flowerconcentrole, a new range of sustainably sourced olfactive flower extracts. The new collection is designed to evoke feelings of relaxation, joy, and freshness.
Such product innovations reflect the industry dynamic and adaptive nature in meeting evolving consumer demands. According to Coherent Market Insights, the global aromatherapy industry size is set to reach US$ 11 billion in 2030. Global aromatherapy demand will likely increase at a CAGR of 8.2% during the forecast period.
The introduction of new products by companies like Edens Garden and doTERRA is attracting a broader consumer base. It is also expanding the target industry. New formulations like Symrise’s Flowerconcentrole cater to evolving wellness trends.
New oil blends also intensify competition, thereby encouraging more innovation in the aromatherapy industry. Similarly, Symrise’s focus on sustainable sourced ingredients align well with consumer demand for ethical and eco-friendly products. Overall, the above-mentioned developments are expected to solidify aromatherapy’s position in the health and wellness sector.
Other factors impacting the industry’s growth include growing prevalence of mental conditions and the expanding spa and wellness sector. Rising interest in non-invasive treatments is also positively impacting aromatherapy demand.
Modern consumers are constantly seeking natural remedies for tackling stress, anxiety, and sleep disorders. This is expected to propel demand for aromatherapy products throughout the forecast period.
Aromatherapy is becoming a popular form of alternative medicine. It uses essential oils to improve physical, mental, and emotional health.
Growing popularity of wellness tourism is set to create growth prospects for aromatherapy product manufacturers. Development of innovative products like portable diffusers will further support the industry’s expansion.
