The future of anime market looks bright, driven by increased accessibility, growing popularity of streaming services, and technological advancements. To capitalize on emerging opportunities and stay ahead of the industry, leading players like Production I.G, Inc., Sunrise Inc., Bones Inc., Manglobe Inc., and Kyoto Animation Co., Ltd. are adopting various organic and inorganic strategies.
New exciting anime series are making their way into the industry. Similarly, companies are introducing new anime brands to increase their revenues and expand their customer base globally. For instance, in January 2025, LDG Japan announced the launch of a new animation production brand, LDH Animation with the aim to bring Japanese anime to the world.
As an anime studio, LDH Animation will produce original anime, develop planning and licensing businesses, and look to expand into digital realm. It will help to deliver Japanese anime to the world using the
Similarly, in 2024, Japanese entertainment giant TOHO completed acquisition of Studio Orange. The acquisition will help both companies to improve their work quality, secure human resources, and expand their studios. TOHO and Orange have already collaborated on several anime, including Trigun Stampede, Godzilla Singular Point, and Land of the Lustrous.
According to a recent report published by Coherent Market Insights, the global anime market value is projected to total a staggering US$ 98.01 billion in 2030, up from US$ 27.65 billion recorded in 2022. Global sales will likely increase at a robust CAGR of 17.1% during the assessment period.
Rising sales of anime content, coupled with increasing internet penetration, is a prominent factor propelling growth of the global anime market. Similarly, increased accessibility through streaming services is expected to foster industry growth during the forecast period.
The soaring popularity of anime has raised huge investments and technological improvements in the industry, leading to its strong growth trajectory. Rising awareness about the benefits of anime films and video games is also contributing to revenue growth.
Anime has transcended its Japanese origins, attracting fans worldwide with its unique art, storytelling, and relatable characters. The incorporation of anime into popular culture through streaming platforms and collaborations will further expand its reach.
Another key growth-shaping factor is the expanding anime merchandise. From figures and apparel to anime posters and other collectibles, anime-related merchandise is generating significant revenues.
“Streaming platforms like Netflix, Crunchyroll, and Funimation have made anime content accessible to a vast population globally, leading to industry growth,” says a lead analyst at Coherent Market Insights.
Regionally, Asia Pacific is slated to retain its dominance in the global anime market during the forecast period. This can be attributed to growing popularity of anime content among young people in nations like China, Japan, and India. Presence of leading brands, especially I Japan, is also contributing to the region’s dominance.
