BerryActive5, a fresh offering from Artemis International, was launched in November 2022 to fortify meals and drinks. Every one of the five powerful fruit extracts contained in this formula—elderberry, blueberry, cherry, cranberry, and aronia—is rich in phytonutrients. BerryActive5 aims to provide consumers with a convenient method to reap the benefits of the vitamins, antioxidants, and other health benefits contained in these fruits. It is poised to enhance the nutritional value of a range of food and beverage products. The formula has been created to respond to the increasing need for functional ingredients in the food and beverage market, specifically targeting the health-conscious consumers looking to strengthen their immune systems, enhance their guts, and promote overall well-being. BerryActive5, a novel fortification technology from Artemis International, therefore capitalizes on the natural potency of these berry extracts to satisfy the health-driven consumer needs.
Lycored and Herbalife Nutrition teamed up in July 2021 to enrich the nutritional content of Herbalife's skin care offering, LycoGlow. The product incorporated Lycored's patented Lycoderm, which is a blend of phytonutrients that includes tomato and rosemary leaf extracts, in this collaboration. Lycopene, which has anti-aging and skin-protecting characteristics with antioxidant levels rich in lycoderm, is one of the compounds in Lycored. Herbalife aimed at developing a formula that would relate to the internal strength of such powerful plant derivatives but at the same time maintain skin wellness inside out from head to toe using this integration. To produce functional products that will address health demands of consumers, the nutraceutical industry is more and more mashing together classic herbal ingredients with modern nutrition. The alliance demonstrates this trend.
In December 2021, Merck KGaA, Darmstadt, Germany invested a strategic amount of €600 million to advance its corporate venture capital division, M Ventures. The investment had been meant to enhance M Ventures' scouting capacity and drive breakthrough growth spaces across various markets including healthcare, life science, and technology. By a boost in its capital of investment, Merck wanted to foster the growth of innovative companies and technologies aligned with its long-term strategic aims. The move indicates Merck KGaA's commitment to driving innovation and expanding its portfolio through strategic investments. M Ventures invests in early-stage companies and provides both strategic and financial investment, enabling start-ups to expand and create value in precision medicine, digital health, and sustainable solutions. The €600 million investment positions M Ventures to be a key contributor to Merck's long-term growth and innovation leadership.
The Phytonutrients industry is projected to expand substantially by 2031. This growth is attributed to the rising demand for natural and functional ingredients across various industries, including food and beverages, pharmaceuticals, personal care, and animal feed. Growing consumer awareness of the health benefits of phytonutrients is driving demand for products containing these compounds
