Blue Bottle Coffee, a renowned specialty coffee company has announced the launch of its New Orleans craft instant coffee blend, on October 2024. This new development marks a significant expansion of the Blue Bottle Coffee products offering, as the company continues to innovate and push the boundaries of specialty coffee.
The New Orleans blend is a carefully crafted combination of high-quality Arabica beans, expertly roasted to bring out the unique flavor and nuances of the city that inspired it. With notes of chocolate, caramel, and a hint of spice, this blend is designed to evoke the rich cultural heritage and vibrant spirit of New Orleans.
Blue Bottle Coffee New Orleans craft instant coffee blend is made using a proprietary instant coffee process that preserves the delicate flavor and aromas of the coffee beans. This innovative approach ensures that every cup of New Orleans blend is a perfect representation of the company’s commitment to quality, craftsmanship, and flavor. With the launch of this exciting new product, Blue Bottle Coffee is poised to delight coffee lovers around the world, offering a unique and delicious way to experience the magic of specialty coffee.
As per the Coherent Market Insights, the global instant coffee industry is set to soar at a CAGR of 4.95% between 2023 and 2030. By 2030, revenue is poised to reach at US$ 53.32 billion from US$ 36.23 billion in 2022. Manufacturers in the instant coffee industry are working on introducing new coffee flavors. These falvors include ginger-bread cookie, cardamom bun, French vanilla, green bean, and chocolate caramel to expand their industry share.
Moreover, these value added product will provide high margin than the basic products and allowing to increase their profits. This increase in profit will lead to increase demand of instant coffee in the global industry. Increasing rate of people consuming instant coffee is on rise will lead to fuel demand in the global industry.
Asia Pacific is projected to hold largest share in the global industry during the forecast period. Growth is attributed by the increasing demand for instant coffee and growing usage in food and beverage sector especially in India and China.
Increasing popularity of authentic and unique flavor along with its different functional properties will lead to premiumization in the global instant coffee industry. Major brand are now focusing on creating multiple authentic flavor to meet the evolving demand of consumers.
Single serve instant coffee is affordable and convenient to prepare. Hotels, Cafes, and restaurants are also contributing to the increased demand for instant coffee. Single use packets enables consumer to try out new flavors without spending a lot of money.
Rising rate of coffee-drinking consumers are projected to fuel demand in the global industry. Moreover, altering food patterns and changing lifestyle is projected to contribute to rising demand for instant coffee.
