Organique Inc. moved a step closer to dominating the health and wellness sector in August 2019 with the launching of a new line of acai berry products. The new product launch is not only an answer to consumer demand for more health-boosting, nutrient-rich supplements but also a form of celebration since the company marks its 10th year anniversary in the wellness industry.
Organique Inc. introduces new food supplements using acai berries as natural and organic, targeted at promoting many health benefits. Acai berry is highly rich in antioxidants; this has widely helped combat free radicals, among other factors leading to a wholesome body. Organique specifically caters to a conscious consumer willing to complement diets with the acai nutrient richness in fiber, healthy fats, and vitamins.
Organique Inc. is taking the right step by introducing organic acai supplements, which is in line with the trend toward natural and sustainable products. Organic ingredients are assured to be used by the company, ensuring that the acai berries are free from harmful pesticides, thus healthier and more eco-friendly for the consumer.
This launch also highlights the rising market demand for superfoods and nutrient-dense food, where an increasing number of people learn to include acai in their diet. Organique's new line of health supplements caters to customers who wish to easily introduce the health benefits of acai to their daily lives in order to boost energy, aid digestion, and enhance their immune systems.
In short, the organic acai berry supplement by Organique Inc is a claimant and evidence that relates quality and health as being in tune with the brand. Through the integration of the benefits of acai and organic practices, the company has furthered its position in the competitive health and wellness market.
According to Coherent Market Insights acai berry industry global scenario is expected to be considerable growth in the coming years. In France, the market was valued at US$ 7.6 million in 2022 and is expected to follow a compound annual growth rate (CAGR) of 26.1% during the forecast period of 2023-2030, perhaps reaching US$ 61.6 million by the end of 2030.
Strong factors are driving acai berry's market growth as the awareness related to health values of acai berries is rapidly increasing among its consumers. Not only food but also beverages, cosmetics, etc., are having high demand within various industries nowadays.
The market also faces the threat of saturation, as consumers have other choices for superfoods such as blueberries, goji berries, and cranberries. Furthermore, regulatory issues like health issues against the use of certain undeclared substances found in some acai products decrease consumer confidence and push the market growth. Since acai berries are perishable, sourcing them is challenging and can be unpredictable, which makes it difficult to ensure consistent quality. The ability to address these challenges while capitalizing on the market dynamics will be important for the stakeholders to achieve success in the acai berry industry.
