In September 2024, Relay42, a leading customer experience automation platform, announced the launch of its groundbreaking customer data platform specifically tailored to airlines. This innovative solutions is designed to empower airlines to deliver personalized, Omni channel experience to its customers, driving loyalty, revenue, and growth.
The new Relay42 CDP for Airlines is built on a robust data management disparate data sources, providing a unified, 360 degree view of each customer. By leveraging advanced analytics, machine learning, and AI powered decisioning, airlines now create hyper-personalized experience across all touch points, from booking to boarding and beyond.
The cutting-edge platform addresses a pressing need in the airlines industry, where the customer expectations for seamless, tailored experience are increasingly high. By harnessing the power of customer data, airlines can unlock new revenue streams, enhance customer experience, and gain a competitive edge in a crowded market.
With the Relay42 CDP, airlines are poised to revolutionize the way they engage with their customer and deliver experience that are tailored, truly exceptional, and timely.
As per the Coherent Market Insights report, the global customer data platform industry is set to surge at a CAGR of 23.97% between 2022 and 2030. In 2030, sales will reach at a sum of US$ 8.3 billion from US$ 1.2 billion in 2021. Rising importance of maintaining customer satisfaction and relationship is driving industry growth.
Various companies are using CDP for increasing customer satisfaction and it will efficiently isolates data and create a unified approach for accessing and storing customer data. When the customer data is arranged and stored in a single customer view then it allows the user to create hyper-specific segment aiding in the development of more effective marketing campaigns.
North America is expected to hold the leading position in the global customer data platform industry during the forecast period. This is owing to growing focus on the innovation in countries including Canada and U.S. across the region. Another reason of growth is the increase expansion of conventional companies and rising adoption of self-service analytics. The infrastructure growth rate in the region is extremely high in the region.
Moreover, Asia Pacific is also anticipated for robust growth in the global customer data platform industry by 2030. This is owing to rising adoption of data analytics and rising usage of cloud, smart technologies, and IoT. These factors will aid in driving region growth.
The usage of customer data platform is growing owing to rising demand for personalized and real-time analytics. With the increasing availability of real-time data collection and analytics, organization can use the potential of real-time data analytics and focus on the incorporation of real-time data in its engagement, marketing, and advertising. This will create high demand for customer data platform and turn to augment growth in the global industry.
