The granola sector has witnessed remarkable growth and innovation spurred by changing consumer trends and strategic developments in the industry. Health-conscious consumers have embraced more nutritionally dense foods that fit a fast-paced lifestyle, leading to an expansion of the granola market to accommodate both consumers and the items themselves.
In December 2024, General Mills announced its 2025 cereal line, where it introduced new granola products from its Cascadian Farm brand. They are looking to break into the growing organic breakfast industry with the new flavors of Oats & Honey and Fruit & Nut.
General Mills revealed its 2025 cereal offerings in December 2024, including new granola offerings from its Cascadian Farm brand. Introducing two new varieties, Oats & Honey and Fruit & Nut, that cater to the increasing interest in organic, healthy breakfast options.
The granola industry size across the globe is anticipated to be valued at USD 4 billion in 2024, with an anticipated CAGR of 4.1% throughout the projection period, with a recorded value of USD 6 billion by 2034.
U.S. snack maker Rind purchased Vermont-based Small Batch Organics in February 2024 and subsequently relaunched its products under the Rind name. The deal also expands Rind's presence in the granola category, giving consumers more choice in the organic and artisanal granola space.
Regulatory changes are having an impact on the UK granola industry. From next year in the UK there will be a de facto ban on the advertising of many unhealthy food products online, including sugary breakfast cereals such as granola. The UK granola industry has introduced several creative ways of enjoying granola. The goal of such legislation is to curb exposure to energy-dense foods high in fat, sugar and/or salt in a bid to combat childhood obesity, and obesity-linked diseases.
These changes reflect an evolving granola industry, with manufacturers responding to health trends and government regulators to their healthy choices.
Sources:
News Outlet: General Mills Expands Cereal Lineup for 2025
News Outlet: UK Junk Food Advertising Ban
