The yoga accessories market is driven by the increasing popularity of yoga as a form of exercise and stress relief, as well as the growing awareness of the benefits of yoga practice for overall health and wellness. The market is also influenced by the availability of a wide range of yoga accessories, including mats, blocks, straps, bolsters, and blankets, which cater to the specific needs and preferences of yoga practitioners. The rise of e-commerce platforms has made these accessories more accessible to a global audience, while the emergence of eco-friendly and sustainable products has fueled demand for environmentally conscious yoga accessories. Additionally, the market is expected to benefit from the increasing adoption of virtual and online yoga classes, which require practitioners to have their own set of yoga accessories at home.
Major growth driver for global Yoga Accessories Market is increasing popularity of yoga. According to Yoga Journal report, in 2016, 36.7 million people practice yoga in the U.S. In 2017, U.S.’s yoga market was valued at around US$ 16 billion, which included yoga accessories, and revenue generated from yoga classes and yoga facilities.
Major Players in the Yoga Accessories Industry:
1. Gaiam
Gaiam was founded in 1988 in Boulder, Colorado, and is now based in Louisville, Colorado. The company offers a wide range of yoga accessories, including mats, blocks, straps, and blankets. In October 2021, Gaiam launched a new line of yoga mats made with sustainable materials, including cork and natural rubber. Gaiam products are available in over 100 countries worldwide.
2. Barefoot Yoga
Barefoot Yoga was founded in 1998 in San Francisco, California, and is now based in Salt Lake City, Utah. The company specializes in yoga mats, props, and accessories made from eco-friendly materials. In March 2022, Barefoot Yoga introduced a new line of cork yoga blocks, which are lightweight, durable, and naturally antimicrobial. Barefoot Yoga products are available in the United States and Canada.
3. Jade Yoga
Jade Yoga was founded in 2000 in Conshohocken, Pennsylvania, and is now based in Union City, New Jersey. The company is known for its eco-friendly yoga mats made from natural rubber, which are available in a variety of colors and sizes. In November 2021, Jade Yoga announced that it had partnered with Trees for the Future to plant a tree for every yoga mat sold during the holiday season. Jade Yoga products are available in over 50 countries worldwide.
4. Manduka
Manduka was founded in 1997 in Los Angeles, California, and is now based in Carlsbad, California. The company offers a wide range of high-quality yoga mats, towels, props, and apparel. In September 2021, Manduka launched a new line of sustainable yoga mats made with plant-based materials, including cork, jute, and rubber. Manduka products are available in over 35 countries worldwide.
5. Lululemon
Lululemon was founded in 1998 in Vancouver, Canada, and is now based in Vancouver, British Columbia. The company is primarily known for its yoga-inspired athletic apparel, but also offers a variety of yoga mats and accessories. In February 2022, Lululemon launched a new line of reversible yoga mats made with natural rubber and recycled polyester. Lululemon products are available in over 25 countries worldwide.
6. FitLifestyleCo
FitLifestyleCo was founded in 2016 in San Francisco, California, and is now based in Los Angeles, California. The company specializes in yoga mats, towels, and accessories designed for hot yoga and other high-intensity workouts. In January 2022, FitLifestyleCo introduced a new line of non-slip yoga mats made with sustainable materials, including natural rubber and cork. FitLifestyleCo products are available in the United States.
7. Padma Seat
Padma Seat was founded in 2018 in California, and is now based in Los Angeles, California. The company offers a unique line of meditation cushions designed to provide support and comfort during seated meditation practice. In March 2022, Padma Seat introduced a new line of eco-friendly meditation cushions made with organic cotton and buckwheat hulls. Padma Seat products are available in the United States.
8. Vive
Vive was founded in 2019 in New York, New York, and is now based in Brooklyn, New York. The company offers a variety of yoga mats, blocks, straps, and other accessories made with sustainable materials. In November 2021, Vive introduced a new line of cork yoga blocks and straps, which are lightweight, durable, and naturally antimicrobial. Vive products are available in the United States.
9. Fit Spirit
Fit Spirit is a US-based yoga accessories company founded in 2013. The company offers a wide range of yoga mats, blocks, straps, and other accessories. Fit Spirit focuses on providing affordable and high-quality yoga products to its customers. The company operates mainly in the US and has its headquarters in Miami, Florida.
10. OPTP
OPTP is another US-based company founded in 1986 that provides physical therapy, fitness, and rehabilitation products worldwide. OPTP offers a variety of yoga products, including mats, blocks, straps, and bolsters. In January 2021, OPTP launched a new line of yoga mats, "ZENGA," made from sustainable materials. OPTP has its headquarters in Minneapolis, Minnesota, and operates in over 60 countries worldwide.
11. Wacces
Wacces is a US-based company founded in 2006 that offers fitness and yoga products globally. The company provides a wide range of yoga accessories such as mats, blocks, straps, and balance balls. In April 2022, Wacces launched a new line of yoga mats with built-in smart sensors that can track a user's yoga poses and provide feedback. Wacces has its headquarters in Brea, California, and operates in over 20 countries worldwide.
12. Peace Yoga
Peace Yoga is a US-based company founded in 2012 that offers yoga mats, blocks, straps, and other accessories. The company focuses on providing eco-friendly and sustainable yoga products to its customers. In March 2023, Peace Yoga announced the launch of a new line of cork yoga mats. The company has its headquarters in Miami, Florida, and operates mainly in the US.
Definition- Yoga accessories are items used to enhance the practice of yoga, such as mats, blocks, straps, blankets, bolsters, and bags. They are designed to improve comfort, stability, alignment, and performance during yoga sessions.
