Maternity Wear is clothing worn by women who are pregnant. The purpose of the clothing is to accommodate the change in body size during pregnancy. Maternity clothing originated during the middle ages and was only later made fashionable when women became more selective.
The Europe Maternity Wear Market was valued at US$ 409.84Mn in 2021 and is forecast to reach a value of US$ 630.1 Mn by 2030 at a CAGR of 5.20% between 2022 and 2030.
Key Companies in the Europe Maternity Wear Industry:
1) Gap Inc.
Gap Inc. commonly known as Gap Inc. or Gap (stylized as GAP), is an American worldwide clothing and accessories retailer. The company operates four primary divisions: Gap (the namesake banner), banana republic, Old Navy, and Athleta. Gap Inc. is the largest specialty retailer in the United States, and is 3rd in total international locations. Products manufactured include Apparel, Accessories, and Personal care products. The company was founded in the year 1969, and the headquarters are located in San Francisco, California.
In February 2021, Gap Inc. announced a U.S. $140 million investment to build an 850,000 square foot distribution centre in Longview, Texas.
2) Hennes and Mauritz (H&M)
H&M is a multinational clothing company based in Sweden that focuses on fast-fashion clothing for men, women, teenagers, and children. As of 23 June 2022, H&M Group operated in 75 geographical markets with 4,801 stores under the various company brands, with 107,375. Full-time equivalent positions. H&M is the second largest international clothing retailer. The company was founded in the year 1947, and the headquarters are located in Stockholm, Sweden.
In May 2021, H&M announced a temporary rental clothing service that allows men to rent suits for up to 24 hours for job interviews. It began in the UK and was also being tested in the United States. In 2023, H&M partnered with Roblox, online game platform to create an interactive online experience. Customers will be able style their virtual selves in newly created clothes and even trade or recycle clothes.
3) Adidas AG
Adidas AG is a German athletic apparel and footwear corporation It is the largest sportswear manufacturer in Europe, and the second largest in the world. It is the holding company for the Adidas Group, which consists 8.33% stake of the football club Bayern München. The company was founded in the year 1924, and the headquarters are located in Herzogenaurach, Bavaria, Germany. The company was founded by Adolf Dassler.
In November 2011, Adidas announced that it would acquire outdoor action sport performance brand Five Ten through a share purchase agreement. The total purchase price was U.S.$25 million in cash at closing.
4) Isabella Oliver
Isabella Oliver offers stylish and versatile maternity clothing that allow expectant women to maintain their fashion confidence. The Company sells maternity dresses, tops, jeans, skirts, jackets, sweaters, nursing clothes, jewelry, shoes, and accessories. Isabella Oliver serves customers throughout the world. The company was founded in the year 2003, by Baukjen De Swaann Arons, Geoff van Sonsbeeck.
5) Boob Design
Boob Design is a maternity and nursing clothes retail company. The company manufactures women's garments focused on maternity and breastfeeding. The company's products are made of sustainable materials and their active wear collection offers flexibility, functionality and support. The company was founded in 2000, and the headquarters are located in Stockholm, Scandinavia.
