Among the component segments, the solution segment is likely to dominate the worldwide influencer marketing platform market throughout the forecast period. The suppliers are always working to create innovative strategies for engaging with clients, building relationships, and identifying new market prospects. As a result, firms are using strategies such as content marketing and influencer marketing. Nowadays, SaaS-based influencer marketing platforms are gaining popularity due to their offerings that give marketers with end-to-end solutions.
The global Influencer Marketing Platform Market was valued at US$ 5.4 Bn in 2019 and is expected to reach US$ 33.3 Bn by 2027 at a CAGR of 31.9% between 2020 and 2027.
Key Competitors in the Influencer Marketing Platform Industry:
1. IZEA
IZEA was founded in 2006 and it’s headquarters Vienna, Austria. The company operates in 24 countries. In 2021 IZEA announced today that it has launched The Creator Marketplace® on IZEA.com, bringing creator profiles center stage.
2. HYPR-DRIVE Ltd.
HYPR-DRIVE Ltd.founded in 2017, and its Headquarters located in Newcastle upon Tyne, United Kingdom. The company operates in 18 Countries.
3. Traackr
Traackr was launch in 2008 and it’s headquarter located Santa Monica, California.it operate over 60 country.
4. Launchmetrics
Launchmetrics Corporation was launch in 2006 and it’s headquarter New York, United States.it operate over 100 country. In 2020 Launchmetrics acquires PARKLU, the premier influencer analytics platform in China, strengthening its Brand Performance Cloud
5. JuliusWorks
JuliusWorks, was founded 2012, with its headquarters in New York,, United States..With businesses in over 100 countries.
6. KLEAR
KLEAR was launch in 2012. And its headquarter Yotam , Israel. It operate over 150 country.
7. Upfluence
Upfluence Founded in 2013 and it’s headquarter located Auvergne-Rhone-Alpes, France, It operate over 80 country.
*Definition- Influencer marketing platforms are online solutions that are specially designed to help brands with their influencer marketing campaigns
