Furthermore, rising demand for plant-based foods with health and wellness benefits, easy availability of different flavours, the presence of a large number of manufacturers in the potato chips market, and cost effectiveness are expected to drive growth in the potato chips market over the forecast period. Increasing product developments in taste and flavour as a result of shifting customer preferences towards healthy diet and lifestyle are likely to be important growth drivers for the potato chips market. Growth is projected to be driven by the introduction of healthier options such as low-sodium and low-fat potato chips. Flavoured potato chips are predicted to increase significantly during the forecast period, owing to evolving consumer preferences towards flavoured potato chips and a high number of enterprises producing unique flavours in potato chips. Frito-Lays, for example, introduced its new grilled cheese and tomato soup Potato Chips to the market in October 2019.
Market Players in the Prominent Companies Potato chips Industry:
1. Kiwi Food
Kiwi Foods is a food and beverage company offering confectionery, chocolates, snacks, and potato chips. The company was established in the year 2004 with the sole objective of offering high-quality food items to the customers at affordable prices. since its inception, the company has walked through the path of business success with acumen. Headquartered in Delhi, India.
2. Balaji Wafers Pvt Ltd.
Balaji Wafers provides food products. The comlany was founded in 1984, headquartered in Gujarat, India.
3. Lay's
Lays is a company that produces and sells fried potato wafers of different flavors. The company was founded in 1932, headquartered in Texas, U.S. In November 2022, Lay’s partnered with Eskimi and Anzu.io to create an intrinsic game advert, a short six second video to be played in mobile games for players in Latvia. The clip, which played within the game world, saw massive success in retaining player viewing.
4. Bikaji Snacks
Bikaji is an FMCG brand in India and abroad with its core products line of Bhujia, Namkeen, Papad, Snacks and Sweets. The company was founded in 1987.
5. Pringles
Pringles manufactures and sells potato- and wheat-based chips. It offers flavored and multigrain chips. Pringles is based in Battle Creek, Michigan. The company was founded in 1967. Kellogg Co. launched a new series of limited-time Pringles offerings inspired by Mexican flavors. Pringles Las Meras Meras Habaneras adds some spice with a blend of roasted habanero chili peppers, lime and salt, and Pringles Enchilada Adobada offers a mix of adobo, hot chili peppers and lime flavors. The products will be available at 7-Eleven stores as a C-Store channel exclusive from May 2023 through early 2024.
6. Ruffles
Ruffles is a food manufacturing company that produces thicker salted potato chips exclusively for regional markets. The company was founded in 1958. Headquartered in Indiana, U.S.
7. PepsiCo
PepsiCo, Inc. manufactures, markets, distributes, and sells various beverages and convenient foods worldwide. The company operates through seven segments: Frito-Lay North America; Quaker Foods North America; PepsiCo Beverages North America; Latin America; Europe; Africa, Middle East and South Asia; and Asia Pacific, Australia and New Zealand and China Region. The company was founded in 1898 and is based in Purchase, New York.
8. The Kellogg Company
Responsible for the development and implementation of human capital strategies for Kellogg's North American Supply Chain operations, which includes 27 plants, distribution, and functional support in the U.S., Canada, and Mexico (over 10,000 employees). Also responsible for the development and execution of Labor Relations strategies globally, for union-represented plants and related operations in the U.S., Mexico, Latin America, Europe, Africa and Asia. The company was founded in 1906.
*Definition- Potato chips are a popular snack that may be found in plain, barbeque, cream and onion, cheese, salt and vinegar, cheese, jalapeño, and other flavours.
