The worldwide OTT content market will rise due to high-speed internet penetration. High-speed internet is spreading. Users enjoy buffer-free experiences with high-fidelity data networks at 2-3 Mbps. 2015 Internet live numbers showed 80% U.S. household broadband penetration. Western economies like France, Germany, and the U.K. will have similar penetration, but emerging economies will rise faster. Global broadband penetration increased from 29% in 2010 to 44% in 2015, and Coherent Market Insights expects it to reach 47% by 2016. According to the same authority, 3G mobile broadband coverage increased to 69% in 2015 from 45% in 2011.
The global OTT Content Market is estimated to be valued at US$ 101.2 billion in 2021 and is expected to exhibit a CAGR of 14.5 % over the forecast period (2021-2028).
Major Players in the Ott Content Industry:
1. Akamai Technologies
Akamai Technologies was founded in 1998 and it’s Cambridge, Massachusetts, United States. The company operates in 135 countries. In 2023 Akamai Technologies today introduced new cloud computing capabilities for streaming video.
2. Apple Inc.
Apple Inc.founded in 1976, and its Headquarters located in Seongnam-si, South Kore Cupertino, California, United States . The company operates in 175 Countries.
3. Google Inc.
Google IncLtd., was launch in 1998 and it’s headquarter located Mountain View, California, United States.it operate over 50 country.
4. Netflix.
Netflix., was launch in 1997 and it’s headquarter Los Gatos, California, United States.it operate over 180 country. In 2023 Netflix India has gained licenses to stream regional content in ... the market, it is wiser to collaborate rather than reinvent the wheel
5. Microsoft CorporationLtd,
Microsoft Corporation Ltd, was founded 1975, with its headquarters in Redmond, Washington, United States. With businesses in over 175 countries.
6. Amazon, Inc,
Amazon, Incwas launch in 1994. And its headquarter - Seattle, Washington, United States.. It operate over 100 country. In 2021 — In a bid to become a super app, Amazon Prime Video on Friday launched its Channels vertical in India by tying up with eight other subscription
7. Facebook
Facebook founded in 2004 and it’s headquarter located Menlo Park united states., It operate over 175 country.
Definition- Over-the-top (OTT) content is the delivery of audio, video, images, and other media over the Internet.
