Major Players - Protein Cookie Industry

Jul, 2023 - by CMI

Major Players - Protein Cookie Industry

Protein cookies are high in nutrients and will keep you full and energized throughout the day. They're also flavorful, thanks to all-natural ingredients like vanilla and honey, and they're ideal as a meal replacement, post-workout recovery food, or simply an afternoon snack. Key market players are aiming on the expansion of protein cookies in a variety of flavors, which is likely to boost the growth of the global protein cookie market. Furthermore, greater health consciousness has led to increased health expenditure among consumers, which is estimated to increase demand for protein-based cookies derived from plant and animal sources. As a result of the prevalence of hectic consumer lifestyles, there is an increase in on-the-go food consumption, which boosts global demand for protein cookies. . Consumers with nutrient-dense diets have more health worries as a result, which has raised demand for the product. The upsurge in health awareness programs that stress the significance of nutrition and wellbeing has had an impact on the world's consumption of protein cookies. Many new companies are entering the global nutrition bar industry as it grows. Even while some firms focus more on specific preferences such as gluten-free and plant-based products, classic nutrition bars continue to draw new customers.

Due to rising Protein Cookie consumption and increased knowledge of the health benefits of these cookies, the global protein cookie market is predicted to develop at a CAGR of 5.94%.

Prominent Players in the Protein Cookie Industry:

1.     Lenny & Larry's LLC

Lenny & Larry's LLC was founded in 1993 and headquartered in Los Angeles, United States. The company does not directly sell products to people who live in the European Union, despite the fact that the Site is accessible from anywhere in the globe.  It is owned privately. In February 2021, Lenny and Larry will be The Boss! CookieTM is a high-protein treat that is ideal for consumers who want to improve their performance and exceed their fitness goals. Each 2-ounce cookie includes 18 grams of protein, 1 gram of sugar, and 6 grams of prebiotic fiber, all baked to perfection using non-GMO ingredients. Lenny & Larry's is teaming up with athletics-based TV personality and stuntwoman Jessie Graff to spread the word and challenge health and fitness fanatics everywhere.

2.     Quest Nutrition

Quest Nutrition was founded in 2010 and headquartered in
El Segundo, 
United States. It operates in over 90 countries world-wide. In January 2018, Brock O'Hurn and Sarah Stage launch a new brand of Quest Protein Cookies as Quest Nutrition kicks off 2018. Each of the four well-liked cookie flavors—Chocolate Chip, Peanut Butter, Double Chocolate Chip, and Oatmeal Raisin—contains 15 grams of protein, 9 grams of fiber, and less than 3 grams of sugar.

3.     Munk Pack

Munk Pack was founded in 2013 and headquartered in Connecticut, United States. It operates in U.S. Munk Pack, a maker of wholesome, ready-to-eat snacks for an active lifestyle, is thrilled to announce the September 2018 release of new packaging for their Protein Cookie line. The updated Munk Pack Protein Cookie packaging was on display at the Baltimore Convention Center's 2018 Natural Products Expo East (Booth #9014).

4.     Justine’s Limited

Justine’s Limited was founded in 2004 and headquartered in Wellington, New Zealand. It operates in some countries.

5.     NuGo Nutrition

NuGo Nutrition was founded in 1999 and headquartered in Pittsburgh, Pennsylvania. It operates across the world. In October 2019, NuGo Perfect Cookie made its debut. It is the only vegan, low-sugar protein cookie that is delightfully sweet and tasty without artificial sweeteners or dangerous ingredients. This unique, soft-baked cookie made with plant protein and practically no added sugar is also gluten-free, vegan, and non-GMO.

6.     No Cow LLC

No Cow LLC was founded in 2015 and headquartered in Colorado, United States. Although No Cow wants to be available everywhere, at the moment their merchant partnerships and online stores are limited to the US.

7.     Buff Bake

Buff Bake was founded in 2014 and headquartered in California, United States. It operates in North American locations. Buff Bake introduced a new range in June 2019 following a year of significant brand changes.

8.     MuscleTech

MuscleTech is a brand of dietary supplements, founded in 1995 and headquartered in Ontario, Canada. It operates in over 140 countries.

9.     Xterra Nutrition 

Xterra Nutrition was founded in 2014 and headquartered in Karnataka, India. It operates in India.

10. The Hershey Company

The Hershey Company commonly known as Hershey’s is an American multinational company and one of the largest chocolate manufacturers in the world. It was founded in 1894 and headquartered in. It operates globally. With their "Better For You" cookie at Tote on the Turf, Mumbai, Hershey India Private Ltd. joined the largest category in packaged foods in November 2018. Sofit Protein Cookies, a delectable new product from Hershey's, combine the crunch of a cookie with the benefits of protein, omega-3, fiber, and vitamins.

*Definition: Protein cookies are high in both energy and protein. These cookies provide a variety of health benefits, including lower blood pressure and improved cognitive function. Furthermore, these cookies can be customized with different ingredients/flavors such as fruit and nuts, chocolate, spices and seeds, and other comparable flavors.

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