The Functional Magnetic Resonance Imaging (FMRI) segment is anticipated to propel the expansion of the global Neuromarketing Solutions market during the anticipated time frame. Under Neuromarketing Solutions, functional magnetic resonance imaging (fMRI) is frequently utilised to research how customers' cognitive, sensorimotor, and affective responses to marketing stimuli. In order to comprehend and analyse consumer perception and purchase behaviour, neuromarketing solutions integrate neuroscience with routine marketing efforts. All these benefits led to the development of Neuromarketing Solutions, which aims to comprehend the thinking processes that go into customer decision-making. As a result, it is anticipated that the global market for neuromarketing solutions would rise due to the need for these products. The demand for consumer behaviour analysis is predicted to increase throughout the course of the forecast period, fueling market expansion for worldwide neuromarketing solutions. Throughout the projection period, the Asia Pacific area is anticipated to gain momentum. The nations in the Asia-Pacific area are continually making investments in medical technology.
According to Coherent Market Insights, The market for Neuromarketing Solutions was estimated at US$ 1634.7 million in 2021 and is anticipated to rise to US$ 3197.4 million by 2030, at a CAGR of 8.15%.
Key Competitors in the Neuromarketing Solutions Industry:
1. Tobii Technology
The business was founded in 2001 and has its headquarters in Stockholm, Sweden. The business creates and markets solutions for attention computing and eye tracking. Tobii purchased Phasya in August 2021 to improve its selection in the automotive and other industries. Tobii enhanced the new HP VR headset with the power of eye tracking in september 2020.
2. EB Neuro S.p.A.
The company was established in 1998 and is based in Tuscany, Italy. EB Neuro SpA develops, produces, and offers clinical research and diagnostic products and services. The company sells MRI equipment, monitoring systems, and electric, acoustic, and visual exam stimulators.
3. iMotions,
The organisation was founded in 2005 and has its main office in Copenhagen, Denmark. An innovative integrated analysis platform is created by the software business iMotions to carry out highly valid human behaviour research. iMotions A/S creates and sells the world's most complete, user-friendly, and scalable biometric research platform.
4. Cadwell Industries, Inc.
The company was established in 1979 and and its main office is in Washington, United States. The business sells EMG equipment with a microprocessor. The business provides electrodiagnostic equipment for evoked potential, neuromuscular ultrasonography, electromyography, nerve conduction studies, electroencephalography, and intraoperative neurophysiological monitoring. The Sleepmate range of sleep diagnostic sensors was purchased by Cadwell in February 2021 from Ambu A/S.
5. SensoMotoric Instruments,
The business was established in 1991 and is based in Teltow, Germany. The company makes electromedical and electrotherapeutic equipment as part of its business. SMI offered eye tracking devices for professional applications, OEM uses, and scientific research.
6. Compumedics Limited,
The business was founded in 1987 and is located in Australia. Innovative technology for the diagnosis of sleep problems are created and manufactured by Compumedics. A medical device firm called Compumedics is engaged in the development, production, and marketing of diagnostics technology. The Orion Lifespantm MEG received milestone US FDA approval in February 2020 from Compumedics.
7. ISCAN, Inc.
The business was founded in 1979 and is based in Massachusetts, United States. Distributing professional equipment, including drafting tools, lab equipment, and scientific instruments, is one of the company's business units. The best video-based eye and target tracking technology is now available from ISCAN for usage in a variety of applications.
*Definition: Neuromarketing Solutions is a for-profit branch of marketing that examines how the brain reacts to marketing stimuli using functional magnetic resonance imaging (fMRI), among other medical technology.
