Major Players - Granola Industry

Jun, 2023 - by CMI

Major Players - Granola Industry

 

The capacity of granola to preserve the presence of nutritious nutrients like vitamins, minerals, and omega 3 is anticipated to be a major contributor in the growth of the worldwide granola market. Granola has a number of health benefits connected with consumption, including weight management. Numerous companies, like ConAgra Foods and Nestlé, offer goods with high fibre content that support digestive health and weight maintenance. Improved digestion can be achieved by eating granola made with flax seeds. In the coming years, the worldwide granola market is anticipated to rise significantly because to the increased health benefits and rising consumer demand for the product. Consumers' appetites for packaged snack foods like granola bars are being stimulated by the growing desire for vegan-based products. This has led to manufacturers producing a wide range of vegan granola bars. Examples of vegan granola bars that are sold in stores are Earnest Eats Vegan Chewy Granola Bars and Nature Valley Crunchy Granola Bars. Bars are predicted to experience the fastest growth rate across product types during the projected period.

According to Coherent Market Insights, It is expected that between 2021 and 2028, the Granola market would grow at a strong CAGR of 4.5%.

Key Companies in the Granola Industry:

1. Sunnycrunch

The company was started in 1970 and is based in Canada. For some of the most well-known brands in the world, the firm has created healthful whole foods. The business produces premium nutrition goods under a private label using healthy whole foods 

2. General Mills,

The business was founded in 1928 and is based in Minneapolis, Minnesota, United States. The business manufactures and sells branded consumer foods in its capacity as a food manufacturer. A provider of frozen pizza crusts named TNT Crust, which was owned by Peak Rock Capital, was acquired by General Mills on May 12, 2022. Tyson Foods' pet treat division would be acquired by General Mills, according to an announcement made on May 15, 2021.

3. Nature Valley

The company was started in 1973 and is located in Minneapolis, Minnesota. Operating slaughterhouses and meat packing plants is part of the company's operations. They create a selection of cereals, granola bars, and related snacks. Oats and Honey, Fruit and Nut, and Peanut are examples of popular bars. They provide a variety of nut bars, protein bars, fruit and nut bars, and crunchy bars.

4. Kraft Foods Inc.

The business was started in 2012 and is based in Chicago, Illinois, United States. Food-related business Kraft Foods Group, Inc. For North American grocery stores, the company's primary market is consumer packaged food and beverages. The extensive line of branded beverages, cheese, supermarket items and ready-to-eat meals offered by Kraft Foods.

5. ConAgra foods

The company was started in 1919 and is based in Chicago, Illinois, United States. Conagra produces and marketing goods under numerous brand names that can be found in grocery stores, eateries, and other food-related businesses. Conagra made the decision to sell the Peter Pan name to Post Holdings on December 8, 2020.January 25, 2021, saw the transaction's conclusion.

6. Nestlé

The company was founded in 1866 and has its main office in Vevey, Switzerland. A worldwide corporation that produces and sells a variety of packaged foods is Nestle S.A. It was revealed in May 2022 that Puravida, a manufacturer of organic, natural, plant-based foods in Brazil, had been acquired by Nestlé's Health Science division. Nestlé agreed to buy the vitamin manufacturing company Bountiful Company in April 2021.

7. Clif Bar & Coand

The company was started in and is based in Emeryville, California, United States. Food supplements and drinks are available from Clif Bar & Company. The business produces and markets a variety of nutrient-dense foods and beverages, including protein and energy the bars, healthy meals, and sports drinks.

*Definition: Granola is a baked breakfast food that may be eaten on-the-go that includes oats, nuts, and sweeteners like honey or sugar. Granola occasionally includes dried fruits like raisins and dates. Since granola is compacted into a bar, carrying it on a hike, a quick excursion, or other outdoor activity is simple.

 

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