One of the main factors driving the growth of the cat litter industry is the increasing humanization of pets. For instance, the American Pet Products Association found that the number of cats in the US increased significantly from 73 million in 2000 to nearly 95 million in 2017. This figure is rising and will likely continue to do so over the predicted period. Moreover, the country had over 37.9 million cats in 2017, according to the Brazilian Association of the Industry of Pet Products (Abinpet). The humanization of pets is a result of increased incomes, shifting demographics, and changing consumer tastes. The continued introduction of novel solutions into the market is anticipated to boost market expansion. For instance, the Dow Chemical Company (Dow)'s PRIVENTZ Ammonia Prevention Technology was used by Scooper Cat LLC to introduce the Scooper Cat brand litter in April 2018. To reduce cats' exposure to ammonia, the product works harder to combat dangerous situations. Major players are spending a lot of money to increase the capacity of kitty litter manufacture. Over the projected term, this is anticipated to offer players attractive growth prospects.
According to Coherent Market Insights, The market for Cat Litter was estimated at USD 4,517.30 million globally in 2021, and from 2022 to 2030, it is expected to increase at a CAGR of 5.40%.
Leading Companies in the Cat Litter Industry:
1. Mars Inc.
The company was started in 1911 and has its main office in McLean, Virginia, United States. The business provides animal care services in addition to producing confections, drinks, pet food, and other food items. The whole-fruit snacking company Trü Frü, with its headquarters in West Valley City, was acquired by Mars, according to a December 2022 announcement. Mars paid $5 billion to fully acquire Kind North America, a maker of snack foods, in November 2020.
2. Nestle SA (Purina)
The business was founded in 2001 and is based in St. Louis, Missouri, US. A worldwide corporation that produces and sells a variety of packaged foods is Nestle S.A. The Nestle SA (PURINA) advanced a USD 128 million project in June 2021 to expand the area and production capabilities of the cat litter manufacturing facility in King William County, Virginia.
3. Church & Dwight Co Inc.
The firm was started in 1846 and is a based in Ewing, New Jersey, US. Church & Dwight Co., Inc. creates, produces, and sells specialty, home, and personal care goods. The business sells hair removal products, vitamins, pregnancy test kits, toothbrushes, shampoos, laundry and dishwashing detergents, and contraceptives.
4. The Clorox Company
The firm was started in 1913 and is located in Oakland, California, United States. The company's main offerings include bleach solutions for cleaning the home, charcoal, cat litter, dressings and sauces, natural personal care items, and garbage bags. To support the expansion of its cat litter business, the company established a new production plant in Martinsburg, West Virginia, in 2022.
5. Pestell Pet Products
The company was founded in 1988 and has its headquarters New Hamburg, Ontario, Canada. Pet products are produced and sold by Pestell Pet Products Inc. The business sells tiny animal bedding and cat litter. The market leader in branded and private label pet care products is Pestell Pet Products.
6. Zolux Sas
The firm was established in 1933 and has its main office in Saintes, France. A French company called Zolux, The Pet Store Professional, creates, produces, and sells items for cat, dog, and other pet habitats, wellbeing, and hygiene. The business is active and passionate in the pet market.
7. Cat Litter Company
The firm was founded in 2020 and is based in Mumbai, Maharashtra, India. Sodium bentonite obtained from Indian mines is used to make clumping scented kitty litter. Lightweight Free & Clean cat litter from Purina Tidy Cats with sustainable refillable packaging went on sale through Loop in November 2020.
*Definition: Products like cat litter simplify pet owners' lives. Cat litter can be divided into two categories: clumping litter and non-clumping litter. Both types have benefits and drawbacks. For cats who have a propensity of eating their litter, clumping litter may not be the greatest option because it is simpler to push aside.
