The social networks and the internet, in specifically, have the potential to increase skincare sales because of the impact and recommendations of their user bases. Market players including L'Oréal, Unilever, and Estee Lauder are turning to Facebook, Instagram, and YouTube for new product releases as well as to engage customers with tutorials and marketing campaigns. The market refers to cleansers, moisturisers, body lotion, body wash, and other products. This is anticipated to fuel market expansion.
One of the main factors driving the market expansion has been rising worries about the negative effects of chemicals on the skin, including skin irritation, allergies, and dullness. Consumers are increasingly looking for eco-friendly, sustainable, natural skincare products with more transparent product ingredients as a result of the spread of information about the advantages of using natural skincare.
The market for Australia skincare products was estimated to be worth US$ 2,148.72 million in 2021 and is anticipated to grow at a CAGR of 3.73% from 2021 to 2030 to reach US$ 3,020.00 million.
Leading Companies in the Australia Skincare Products Industry:
- Beiersdorf AG: With a concentration on making cosmetic items, Beiersdorf is a German corporation that makes personal care products. Under the Tesa name, the other business division sells self-adhesive system and product solutions, especially to industrial clients. Maxingvest owns the majority of Beiersdorf. Founded 1882. German headquarters are in Hamburg. The skin care business Beiersdorf and World Wide Fund for Nature (WWF Germany) are expanding their collaboration and forming a strategic alliance.
2. L'Oréal SA: Personal care will account for 52% of Unilever's 2022 revenue by value, followed by home care (14%), and packaged food (34%). Its brands include TRESemme haircare, Knorr soups and sauces, Hellmann's mayonnaise, Axe and Dove skin care products. Paula's Choice, Liquid I.V., Horlicks, Garancia, and The Vegetarian Butcher are just a few of the major acquisitions made by the company in recent years. Founded 1929. Located in England, in the United Kingdom.
- Unilever: The venture capital fund Unilever Ventures III is run by Unilever Ventures. London, United Kingdom, is where the fund is situated. Investments in the consumer non-durable, retail, fashion, accessory, e-commerce, and beauty sectors are the fund's primary focus. Founded 1929. Headquarter location is England.
4. Bioderma Laboratories: Manufacturer of specialised hydrocolloid products for chronic illness sufferers. Male external catheters are provided by the corporation for urine management, securement, infection control, and skin protection. By using these devices, patients can lower their risk of infection and pressure injuries, both of which improve quality of life. Founded 1991. United States headquarters. A 4.5-day workweek is implemented by NAOS trademark Bioderma in the UAE and India.
- Clarins Group: Cosmetics product maker and merchant. For its consumers in France, the business manufactures and sells skin care and cosmetic items online. Founded 1954. Headquarters in France, in Paris. Officially acquired by L'Oréal from Clarins are Mugler and Azzaro.
Definition: Skin care is a range of practices that support skin integrity, enhance its appearance, and relieve skin conditions.
