The majority of millennials are increasingly drawn to buying miniatures, puzzles, and action figures of their favourite comic book heroes and cartoon characters. Millennials' shopping habits are being influenced by depictions of these characters in films, television shows, books, and comic books because they want to own these distinctive items. Top toy companies are leveraging this development by focusing on the interests and memories of the target market to forge deeper emotional ties. By building a theme around well-known themes and characters from the 1980s and 1990s, toy manufacturers are selling toys and games that transport the audience back in time. As parents of children born in the 1980s, millennials look for games and toys with references to popular culture for their children, such as Legos, Transformers, Star Wars, and Strawberry Shortcake. Due to the rising rates of youngster obesity and other health issues in numerous nations around the world, parents are increasingly pushing their children to purchase outdoor and sports toys.
According to Coherent Market Insights, At a CAGR of 5.01% during the forecast period, the global market for Traditional Toys And Games was valued at US$ 111.83 billion in 2021. (2022 to 2030).
Top Companies in the Traditional Toys And Games Industry:
1. Dream International Limited,
The business was established in 1984 and the business is headquartered in Hong Kong. Toy designing, development, production, and sales are the business activities of Dream International Limited. The company works with tarpaulins and also designs, develops, and sells plush stuffed toys, plastic figurines, and die-casting products.
2. Hasbro, Inc.
The business was founded in 1923 and is based in Pawtucket, Rhode Island, United States. The company sells a range of games, including classic board games, card games, handheld electronic games, trading card games, role-playing games, and DVD games, as well as electronic learning tools and puzzles. Hasbro won the battle against activist investor Alta Fox Capital Management LLC's board challenge in June 2022. Hasbro declared they were selling Entertainment One on November 17, 2022.
3. Mattel, Inc.,
The firm was located in 1945 and is based in El Segundo, California, United States. The company offers its goods both directly to customers and through merchants. Branded fashion dolls, newborn and preschool products, toy cars, and electric vehicles are among the goods produced by Mattel. In January 2021, Mattel launched a die-cast scale miniature of the Mars Perseverance Rover. Mattel declared that it would revive the Monster High franchise in 2021.
4. Funskool Ltd.
The company was founded in 1987 and is based in Chennai, Tamil Nadu. Under licencing from overseas toy companies like as Hasbro, Disney, Warner Bros., Takara Tomy, and Ravensburger, the company makes and distributes goods in the Indian market. Funskool obtained the rights to produce action figures based on the Chhota Bheem series of cartoons from Green Gold Animations in July 2022.
5. Lego A/S
The company was established in 1932 and its main office is in Billund, Denmark. Under the Lego brand, it manufactures toys, the majority of which are built of interlocking plastic bricks.s As part of its commemoration of the UN's International Day of the Girl, the Lego Group unveiled the "Ready for Girls" campaign in October 2021. Lego unveiled the "Everyone Is Great" set in June 2021 to honour and support the LGBTQ+ community.
6. Jakks Pacific, Inc.
The company was founded in 1995 and is based in Santa Monica, California, U.S. JAKKS Pacific, Inc. creates, produces, and sells toys and other kid-friendly items. Action figures, die-cast collectible and toy cars, preschool toys, fashion dolls, and accessories are among the company's offerings. The launch of Ami AmisTM - Coziest Collection of Cuties is announced by JAKKS Pacific for January 2023.
7. Tomy Company, Ltd
The firm was founded in 1924 and is located in Tokyo, Japan. Toys and hobby products are designed and produced by TOMY COMPANY, LTD. The company's product line consists of video game software, character merchandise, presents, and baby toys. The Firm delegated production to domestic and international subsidiaries and focuses on toy creation and marketing.
8. Spin Master Corp.
The company was founded in 1994 and is based in Toronto, Ontario, Canada. Toys, games, and entertainment properties are all produced, designed, and marketed by Spin Master Corp. The business creates and produces fictional people, characters, and entertainment-related content. Spin Master established the Future of Play Scholarship in 2021 and pledged to provide $100,000 in financial aid each year for the education and mentoring of disadvantaged people. Spin Master confirmed the PAW Patrol movie's theatrical premiere in February 2020.
*Definition: Toys and games are the tools of play, which have a significant part in social life. Although they have occasionally been marketed to adults, these are primarily made for children's use.
