Key Competitors - Fabric Wash and Care Product Industry

Jul, 2023 - by CMI

Key Competitors - Fabric Wash and Care Product Industry

Clothes and equipment are cleaned with Fabric Wash and Care Products. To maintain the suppleness and cleanliness of fabrics, washing or cleaning supplies must be used. Cleansers, bleaching powder, detergents, and fabric softeners or conditioners are a few of the several cleaning and maintenance goods that are frequently used on the market. Different clothing or fabric kinds need particular maintenance, such as hand washing or dry cleaning. Fabric softeners aid in preserving the fabric's quality for an extended period of time. One of the qualities of fabric softeners that is promoting market expansion is their crisp scent, plush texture, and shining appearance. The market for fabric wash and care goods is growing as a result of the expanding population, rising public knowledge of the advantages of fabric care products, and variety in the product portfolio linked to wash and care products. Consumer desire for utilizing green and organic products has changed due to growing awareness of the harmful impacts of these items. The market is expanding as a result of rising demand for fabric cleaning and care products that can be used on all types of fabrics without fading its color.

Prominent Companies in the Fabric Wash and Care Product Industry:

1. Unilever

Unilever is a British multinational consumer goods company headquartered in London, England. It was founded in 1929 and headquartered in England, UK. It operates in more than 190 countries. Unilever announced the global launch of its most environmentally friendly laundry capsule—the detergent container that is expanding the quickest around the world, in July 2022. 

2. Henkel AG & Co.KGaA

Henkel AG & Co.KGaA is a German multinational chemical and consumer goods company. It was founded in 1876 and headquartered in Düsseldorf, Germany. It operates in 79 countries. Henkel intends to combine its Laundry & Home Care and Beauty Care business units in January 2022 to form the new "Consumer Brands" business unit.

3. Procter and Gamble

Procter and Gamble is an American multinational consumer goods corporation, founded in 1837 and headquartered in Cincinnati, Ohio. It operates in 180 countries. P&G promoted the water-saving properties of Dawn Powerwash during WorldWaterWeek in August 2022. P&G claims that it decreases the quantity of water required to hand-wash dishes in half when compared to running the tap continuously to hand-wash dishes.

4. SEITZ GmbH

SEITZ GmbH was founded in 1885 and headquartered in Hessen, Germany. It operates in 68 other countries.

5. Reckitt Benckiser Group plc

Reckitt Benckiser Group plc was founded in 2007 and headquartered in Slough, England. It operates around 60 countries.

6. The Clorox Company

The Clorox Company is an American global manufacturer and marketer of consumer and professional products. It was founded in 1913 and headquartered in  California, United States. It operates in about 25 countries. As part of CloroxPro HealthyClean®, an online learning platform that provides best-in-class education and training about cleaning for health effectively, efficiently, and safely, CloroxPro announced the launch of CloroxPro HealthyClean® Introduction to Healthcare in February 2023 for environmental service (EVS) managers and supervisors.

7. Huntsman International LLC

Huntsman International LLC was founded in 1970 and headquartered in Utah, United States. It operates in approximately 30 countries. Huntsman Corporation stated in February 2023 that it has successfully sold its Textile Effects segment to Archroma, an SK Capital Partners portfolio firm. Prior to the usual post-closing adjustments, Huntsman anticipates that the net after-tax cash proceeds will be about $540 million, which is the agreed purchase price of $593 million in cash plus assumed pension liabilities.

8. Church & Dwight Co. Inc.

Church & Dwight Co. Inc.   is an American consumer goods company focusing on personal care, household products, and specialty products. It was founded in 1847 and headquartered in New Jersey, US. It operates in approximately 30 countries.

9. Rohit Surfactants Private Limited (RSPL)

Rohit Surfactants Private Limited (RSPL) was founded in 1987 and headquartered in Maharashtra, India. It operates across the country and internationally.

*Definition: Fabric wash and care products are used to keep garments from deteriorating due to regular washing and use. These components are also utilized for washing in a variety of industries, including automotive and aviation. The fabric wash and care market is being driven by growth in emerging countries as a result of rising population and disposable income among middle-class customers.

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