Statistics show that video marketing attracts close to 50% of customers to a business; the rest of the techniques reinforce this. This means business owners can make the most of this incredible opportunity to shine. The good thing is that anyone can employ the advertising concept regardless of their company's size or products.
Below are practical tips to help you make the most of video marketing today.
What Is Video Marketing?
First, you should understand more about video marketing and how it works. As the term suggests, this refers to video content advertising a service, product, or business. The audience then engages with the content, which, if persuasive enough, can transform them into customers.
This popular technique is ideal for multiplying your firm's revenue across the years as long as you maintain high consistency and quality. Its other benefits include higher web traffic, better conversions, and improved brand loyalty and trust. You have plenty of reasons to embrace it for your business.
Plan Critically
Every form of marketing, including corporate video production, requires crucial planning before execution. First, you should clearly understand how these videos work, then draft a strategy that fits your company's needs.
Other essentials to add to your plan are the frequency you wish to adopt for the content, the type of videos, the budget, and whether you'll source externally or not. With a comprehensive strategy, everything will run smoothly and effectively.
Create a Series of Content
Another way to succeed in video marketing is to create a series of content. This is like a movie, comprising various parts with the same goal. It can be three- to ten-part video content broken down into several sections and released at different times.
Your customers will always eagerly wait for the next part while informing their friends, and that's how your firm gets bountiful traffic. Video series is better than putting a lot of information in the same video, as it may get monotonous along the way. Ensure you name each series and introduce it creatively to brighten it up.
Mind the Seasons
Consider the seasons and trends to make the most of video marketing. Unlike in movies, it would be absurd to dwell on events that happened many years ago and ignore the latest occurrences and seasons. That means you must stay updated about things that closely relate to your line of business and the world news.
For instance, if it's during the summer season, you should create content related to it, even if not directly. This technique brings traffic to your firm as customers become part of your content.
Keep the Video Short and Sweet
You may have much to say about your business, but it may not fit in a single video. Marketing content should be short and precise to maintain viewers' attention. As soon as the introduction is complete, start the episode.
Creating a separate video introducing your business is advisable so you don't have to do it in every other piece of content you create. Experts recommend a minimum of thirty minutes, depending on the type of content.
Engage Professional Video Creators
Some gurus specialize in creating video content for different purposes, including marketing. For your marketing videos, you could approach them for insights that will set your content apart from your competitors.
Video directors, scriptwriters, videographers, social media managers, production assistants, and graphic designers are examples of professionals to consider. You can also engage a stylist or makeup artist to ensure you look your best before the camera.
Choose the Right Channel
One common reason your elite marketing video may not be as effective as expected is that you chose an inappropriate channel. It would help if you settled on your preferred channel long before creating the content to avoid making wrong decisions in the middle of the process.
Recently, many platforms are ideal for marketing videos, such as Instagram, Facebook, WhatsApp, TikTok, and LinkedIn. Your choice largely depends on the potential for traffic in the specific channel and the type of content you're making.
Use Attention Grabbers Right at the Beginning
Your marketing videos should kick off on a high note to grab your audience's attention. That way, you will persuade viewers to watch and share your content with their friends. You can start with surprising facts, impressive looks, relatable animations, burning questions, or a beefing argument.
Posting a sneak peek of an upcoming video raises excitement and keeps people waiting for the content. Remember always to end your videos with a call to action so viewers know what to do next.
Roughly 90% of businesses produce video content to promote their brands and sales. The technique works if you adhere to these tips, making your work stand out.
