Building a website for lead conversions is essential in the sales process. A website that appeals to potential customers and encourages them to purchase your product or service can increase your company’s sales. On the contrary, if you have a website that doesn’t convert leads into sales, you could be losing out on some of your most important revenue generators.
Are you starting your new business and checking your options for a website? Or do you already have a business, but your website is not meeting your expectations? Just the same, here are six ways to develop a website that converts:
1. Prioritize User Experience Design
User experience (UX) design is critical in helping potential customers understand what your product or service does, how it works, and why it’s valuable. Without this understanding, visitors will often leave your website without making a purchase or signing up for your email list. This leads to a higher bounce rate.
When creating a UX design, you must choose clear user flow designs to map user flows using a user flow diagram. This interface allows you to create multiple paths for the same page and ensure that users follow those paths consistently, which is critical for conversion rates. To help with this process, you can use wireframes as visual aids during the design process to ensure your site has the correct information architecture and content structure before you go live with it.
2. Focus On Speed
Another thing that affects the purchasing decision of online users is the speed of your pages. For example, if a user has to wait more than 1 second to load a page, they might close it. After this bad experience, they might even write negative reviews about it or even your overall brand, negatively affecting your image.
Moreover, website speed can be critical in building a website that converts because it affects essential elements or factors. These include
- Excellent user experience: With many pieces of information competing for the user's attention online, it's crucial to provide them with a fast-loading speed to ensure a better user experience.
- Conversion rates: If your site loads quickly, you have a higher chance of converting a lead into a sale.
- Search engine rankings: A fast loading speed can improve your site's search engine rankings and, in turn, generate more traffic to it.
- Conversion rates: When your site loads quickly, users will likely visit your other web pages. Hence, it helps you improve your conversion rates in the long run.
- Bounce rate: A fast site speed can improve users' time on site, lower bounce rate, and boost brand reputation.
With all that said, having a great loading speed can be crucial to your website's success. But how will you know the impact of site speed on these factors? This is where events tracking in Google Analytics comes into play. It helps you determine how many users interact with the elements of your site. By tracking these factors, you can gain insights into what's working for your website or what needs improvement, including the site speed.
Thus, there are many ways to help you boost your website speed. For instance, you must ensure that your website has a fast-loading speed by building it with good performance tools like the page speed insights tool. This technology can help you identify and fix performance issues in real time so that you can see changes immediately after making them. Using these tools, you can determine why your site’s loading time is not as fast as expected and how long it takes for each page to load.
Aside from these performance tools, you can also speed up your website with the help of some valuable tips. For instance, you should choose the right hosting provider that can give a server space with fast loading speed, improve server response time, apply compression to reduce file sizes, make the most of caching, and optimize the images. Doing all these things can ensure a faster page loading time for your website.
3. Invest In High-Quality Visuals
Visuals on your website affect the credibility of your online brand. For instance, if you have a website with minimal visuals that do not look professional, people will be more likely to believe you are not serious about what you sell. High-quality visuals can also help your company stand out from all other brands on the internet.
You can produce high-quality visuals by hiring a professional graphic designer who can produce excellent and customized designs for you. A freelancer should be good enough. You just have to carefully check their portfolio and work ethics to ensure that they can meet your deadline. Alternatively, you can use stock images to fill out empty spaces on your site if you don’t want to pay for custom designs.
4. Optimize For Mobile Devices
Most modern consumers now use mobile devices to browse brands. However, if your website isn’t responsive, your web design won’t function effectively in these devices. As a result, page visitors will leave it, which means you’ll miss out on sales opportunities.
To avoid this scenario, you must adopt mobile optimization by increasing the text size and highlighting graphics. This allows web designers to set specific styles and sizes for different screen sizes. Another way to optimize for mobile is to ensure that all pages are accessible with a keyboard. By doing so, you will be able to convert more visitors into customers who can complete tasks online without needing mouse clicks or touch gestures on their devices.
Moreover, having a mobile-friendly website can help boost your search engine rankings by becoming more visible to a wide range of customers. It can also provide a better user experience to your visitors. Since many people use their mobile phones to browse the web, you need your website to be seamlessly and quickly navigated on a small screen. That way, your visitors will remain on your site, increasing your chances of converting them into loyal customers.
5. Include Up-To-Date Business Information
When potential consumers first visit your website, they expect to be able to communicate with you through any of the contact details you provided. You may lose sales if the information is not up to date.
If you’re considering moving the location of your business or changing names of key contact people and phone numbers, your website must reflect the new details. This way, your visitors can contact your business, allowing you to sell your offers. More importantly, respond to inquiries as quickly as possible. Otherwise, you’ll likely lose the interest of your potential buyers, which can affect your conversion rates.
6. Produce Authoritative Content
Writing authoritative content will help you gain the trust of your readers because you are providing them with information that is useful to them. This will up the chances that they’ll share your content on social media, increasing your traffic and conversions.
When building authoritative content, you can use bullet points, images, and infographics to help present complex ideas. You can also use quotes from experts who have studied the topic extensively or have worked in a similar industry for years. This type of content inspires confidence, so potential customers will gravitate toward what you’re offering. This will also help strengthen your SEO efforts by improving your search engine rankings.
But aside from quotes from experts, you can also establish yourself as an authority in the industry you operate by providing story-based articles which appeal to your target audience in specific communities and boost your SEO strategy. For instance, according to Grow & Convert, ‘Lists of tools, product comparisons, and other bottom of funnel posts like that don’t do well in communities. Pain point SEO posts like these are meant for Google. They’re meant to show up when the right person is asking for that exact information, not to be casually read like a magazine-style story while browsing Facebook or Reddit.
That said, there’s no question why stories can bring your business in front of people, which leads to them naturally linking to the website and improving your overall rankings.
Key Takeaway
Today, a growing number of companies are looking for new ways to attract clients and generate sales. This can be achieved in various ways, but the most popular one is building a website. The problem is that most companies don’t have enough knowledge to do so, which can affect the credibility of their online brand. Having no website is better than having one that doesn’t work well because the latter can negatively affect your brand. These six tips can help you establish a website that can boost your lead conversion rates. You can then increase your revenue, allowing you to invest in expansion opportunities to grow your brand.
