Whether you own a small business or a large enterprise, you may need to consider marketing as one of the strategies that can level up your business profits. You may take advantage of the digital advancements of social media and other platforms to stage a robust digital marketing campaign. The returns on investment (ROI) from a well-strategized and managed digital marketing strategy can be the miracle you need to grow your business.
However, digital marketing requires good skills; thus, you may need to partner with the right people who possess top-notch digital marketing skills such as search engine optimization (SEO), copywriting, and content creation. If that’s what you're looking for, digital marketing agencies like Caffeine Marketing or your local firm are always on standby to take your business to the next level.
If you're wondering whether digital marketing agencies are the way to go, here are the advantages and disadvantages of hiring a marketing agency to help you make an informed decision:
Pros
The advantages of hiring a digital marketing agency are:
1. Cost-Effectiveness
Contrary to the understanding of many business owners, managed digital marketing services are cheaper than having an in-house team of digital marketing experts. Hiring full-time experts are costly, unlike hiring the services when needed and at a subsidized cost. An in-house team may lack some special skills, which may require you to hire someone else to benefit from their talent.
If you're partnering with a digital marketing company, you enjoy a pool of all types of digital marketing experts. As a result, your campaigns are well executed and managed for the best results. Whether there’s a need for several skills, your cost in the contract remains constant.
2. Improves Productivity
Hiring a digital marketing agency helps you free your employees from the task and time-consuming job of creating digital marketing content. Researching the right content and implementing techniques like SEO may take your employees approximately ten hours a week. Blogging and monitoring your social media accounts is also labour and time-intensive.
However, suppose you give the responsibility of your digital marketing efforts to a service provider. In that case, your employees are freed from the time and labour-intensive duties to focus on other tasks. As a result, they become more productive.
3. Guarantees Expertise and Industry Technology
Just as you might expect, digital marketing agencies have invested in the best experts in the industry of digital marketing. As a result, you're assured of the service in any digital marketing strategy you require. It may include content marketing, SEO, blogging, video creation, and editing. It's not your responsibility to look for the experts, but the agency has them ready for you.
In addition, marketing agencies have the latest technology of tools that are essential in digital marketing. To succeed in the industry, you have to leverage top-notch industry technology. Moreover, an agency keeps a close eye on every new technology they're apt to implement in their services.
Cons
The disadvantages of hiring a digital marketing agency are:
4. May Lack Knowledge of Your Industry
Even though it's expected that digital marketing agencies have interacted with many clients, there’s a possibility that they've never done marketing for products in your industry. Furthermore, you might be introducing a new product in the market that the agency doesn’t know about. Therefore, it’d take time for the agency to learn your customers' needs.
As a result, to get quantifiable returns on investment, it'll demand that you invest more, first in market research and then in digital marketing. In the process, your agency may require to know your brand image and voice before they can launch a marketing campaign confidently.
5. May Have Work Backlogs
In many cases, a digital marketing agency serves many clients. It's not surprising that one agency might be serving approximately 20 clients simultaneously. Businesses tend to prioritize clients that pay the best rates in normal circumstances. As a result, if your business couldn’t raise a competitive amount, you're likely to be pushed back into the queue.
6. Costly
Digital marketing requires experts for you to garner good results. Since that’s the aim, then digital marketing companies hire such individuals. However, to reward them fairly, the company must pay them well. In that light, the burden of paying them is passed on to clients as marketing fees. To carry out a successful marketing campaign, you might have to pay hundreds or thousands of dollars. If you own a small business or your business is a start-up, it might be a tall order for you.
Final Thoughts
Digital marketing agencies are the solution for many businesses with limited time to manage their marketing efforts. In addition, they're a one-stop shop for all of your marketing needs. Hopefully, this article has enumerated the advantages and disadvantages of hiring a digital marketing company to help you know better as you seek to make a decision.
